Overview

Infinite Reality (iR) helps clients with audiences develop immersive experiences that maximize the value between audiences, creators, and brands. iR powered virtual experiences enable brands and creators to fully control the ways in which they distribute content, engage audiences, commercialize their creations, and communicate with their communities. With deep expertise in Hollywood production, iR develops world-class Metaverse experiences that redefine the possibilities in connected digital environments. Services and Advisory teams manage, design, and oversee custom builds, leveraging the Technology team’s platform development excellence. Entertainment and Content Creation divisions produce breathtaking original content and live events from iR's 150,000 sq. ft. Los Angeles studio. iR’s Agency attracts, cultivates, and builds client audiences while iR’s digitally native brands, including championship esports organizations Rogue and the London Royal Ravens and premier influencer management agency TalentX Entertainment, increase awareness and adoption of Web3 opportunities.

Sources

Infinite Reality and Google Cloud Ink 5-Year Strategic Partnership to Drive Innovation, Adoption and Scale of Immersive Digital Experiences

Infinite Reality Acquires Extended Reality (XR) Leader Zappar, Strengthening the Company's Immersive Technology Suite

Council Post: How Immersive Technology Can Fix The Broken E-Commerce System

Growth Insight

Infinite Reality acquired the social sports platform Stakes for $8 million in stock to enhance its immersive experiences. Additionally, the company acquired Landvault for $450 million. Infinite Reality also entered a five-year strategic partnership with Google Cloud to drive innovation and scale its immersive digital experiences. Furthermore, Infinite Reality partnered with the Global Esports Federation to transform global fan experiences.